CAPABILITY DETAIL

Internal learning & communications

Watermeadow offers a variety of services and platforms to inform and enhance the continued professional development of employees within our clients’ companies. To communicate persuasively with sophisticated and informed customers, sales representatives, for example, must have a comprehensive understanding of all aspects of the product therapy area. We are skilled at developing traditional and web-based sales training and self-assessment materials to provide a solid foundation and grow sales force success.

Our customized web-based training platforms are simple and cost-effective to update, allowing sales managers to reach a diverse, distributed sales force in a rapid, co-ordinated fashion. And our programs include the administrative tools to allow managers to monitor your reps’ mastery of the training materials.

A ‘one-stop-shop’ product support database is invaluable for personnel at all levels and in all roles in your organization. By providing comprehensive information in one easily accessible location, Watermeadow’s customized databases also simplify internal training for personnel new to a product. This support data can stand alone as an independent database or may be one component of our proprietary INCA™ (INtegrated Communications Archive) database system – a unique communications platform that delivers competitive advantage by integrating strategic and tactical communications information.

We are also experienced in designing and writing internal newsletters, and we can help you communicate effectively to multiple departments. Internal communications of all types can be streamlined electronically. Working with your existing technology platforms, we can help you disseminate medical, marketing, sales and educational information to all your stakeholders.

CASE STUDY
Web-based sales training
To sell to their target audience of pediatric endocrinologists effectively, our client's sales representatives must demonstrate their understanding of the physicians' clinical needs...