Advocacy development

Advocacy development services identify and build lasting relationships with high-profile opinion leaders – relationships that cement long-term support and commitment. At Watermeadow, we can help you in all areas, from thought leader research and identification, stakeholder identification and associated activities, producing advocate support materials, managing events and advisory boards, to key speaker training and supporting databases.

Stakeholder identification determines core audience groups for communications, including professional audiences, patients, the public and investors/analysts. Armed with this information, we can help you to benchmark your product's key messages, and feedback on product positioning, messages and tactical implementation.

We pride ourselves on excellent strategic and logistical planning and execution of national and international advisory board meetings. By creating an atmosphere conducive to lively exchanges of opinions, we facilitate group cohesion and maximize productivity. We also offer a dedicated web-based communications tool to ensure regular exchange of information between meetings.

Key speaker training and support programs provide advocates with the product data they need and skills in presenting those data. Our weekend workshops give delegates intensive product information and also offer presentation skills training. Watermeadow's proprietary Presentation Asset Delivery System™ (PADS™) provides advocates with on-line access to the latest versions of product presentations.

Using our sophisticated, streamlined database management systems, opinion leader data can be managed easily by stakeholders throughout your organization. This simplifies and refines selection of individuals for roles, including authors, speakers, and chairpersons.

From planning to selection, execution and on-going management, our suite of advocacy-related services will help you maximize this critical component of your product's successful development.