Promotional & educational materials

A successful product – any product – needs an effective selling story. Promotional and educational materials are the means to encapsulate that story and deliver it to your customers. Just as in drug delivery, we need to get to the right place at the right time to catalyze a reaction, crystallizing customers’ opinions positively towards your product.

At Watermeadow we specialize in materials that are superbly informed, effective and appropriate to the situation. We recognize that the selling story needs to be communicated in ways that are persuasive, that take account of the differing needs of various audience groups, and acknowledge that, even within a specific audience group, individuals will have differing perceptions and levels of current knowledge. Wherever your customers are coming from, we’ll bring them to the place where they can make informed judgements on the merits of your product. So, we’ll be providing the latest clinical data, giving your customers background information on the science and medicine, and reminding them where there’s room for improvement in current treatment options.

Promotional and educational materials come in many forms, ranging from the detail aid, which a sales representative will use to put their case during a call, to a slide kit for senior physicians to use in lectures to their colleagues. In this category, we also include materials such as brochures, monographs, guidelines, dosing cards and newsletters. Increasingly, many materials are delivered digitally, including video animations and educational websites. And as well as the physician audience and the wider community of health professionals, including nurses and pharmacists, we also produce materials to inform and educate patients and their families and carers.