Publication planning

Publication planning is vital to the success of the marketing strategy of any product. We are a leading provider of publication planning services, designing and managing publication plans for international and national clients. From mature products to cutting-edge biological therapies, our plans range from major programs involving several hundred publications to publication plans for a single study.

Publication planning is a lot more than a means to get product data into the literature. It’s about exposing key stakeholder groups to a range of appropriate and influential publications. By maximizing the product support in the scientific literature, you can take advantage of one of the most influential communication channels for healthcare and scientific audiences. Importantly, this also ensures optimal return from other marketing and promotional activity.

Throughout the life of the publication plan, we’ll support the product’s overall strategy, implementing this through appropriate scientific publications. Carefully developed and validated key messages are of major importance. Indeed, publication planning is closely connected to our offerings in the broader area of communications planning. It’s essential to ensure the plan remains current and effective, with dynamic updating and review. We’ll also ensure that the plan is disseminated within your organization, and we can manage its execution.

To implement larger plans, we recommend that clients adopt a database system. This allows immediate updates and tailored cross-organization information. For a number of our plans, we have developed bespoke, integrated publication planning database systems offering state-of-the-art management tools. Alternatively, we are happy to work with clients’ existing publication databases or implement third-party software.