Strategic communications plan

"In the short time we've worked together I've been very impressed by the individuals at Watermeadow and everything you guys do."

Feedback from the Manager of Global Strategic Marketing, LifeScan Inc., in response to a series of meetings and discussions with Watermeadow during development of a strategic communications plan for a new diagnostics device.

The communications plan detailed a strategy to reach as many target healthcare providers as possible with key marketing messages, using a variety of communications tools. It made use of emerging data from a key clinical study, in conjunction with device selling points, to address key marketing and sales objectives.