Launch

A successful launch gives you an enduring marketing advantage. We’ll ensure your product and markets are thoroughly prepared, supported by persuasive and professional communications. Our launch track record is impressive, ranging from scientific support materials to insightful symposia and innovative video.

As an international company, we’re experienced in product roll-outs at global, regional and national levels, across Europe, North America and Asia–Pacific. We recognise that many affiliates will be required to produce and validate their own versions of materials. Watermeadow’s cutting-edge database systems will help you distribute communications materials and templates to enable cost-effective, message- and branding-consistent local adaptation.

We’ll help you to produce a suite of launch communications that encapsulates your product’s selling story to inform and persuade customers and enhance your market position and relationships. These will be supported by timely scientific publications and presentations, and punctuated with high-impact, successful live events, skilfully integrated to ensure broad penetration and retention of key messages. Our extensive experience enables us make innovative use of the spectrum of communications channels, including video and interactive media.

All these tools will be used to develop and expand the advocacy program throughout pre-launch and launch phases. Innovative educational and empowerment programs, such as key speaker training, convert national and international leaders into ambassadors for your product. By carefully developing thought leaders and building and nurturing relationships, we’ll help you achieve powerful endorsement and advocacy, increasing visibility and market share for your product.